Voyager
Team Visioning & Discovery
At the core of a successful business is purpose & values.
Central to What? How? & Why? is the WHY.

What is a purpose? Simply put, it is a definitive statement about the difference you are trying to make.
If you have a purpose and can articulate it with clarity and passion, everything makes sense, everything flows.
You feel good about what you’re doing and clear about how to get there.
—Roy Spence & Haley Rushing, cofounders of the Purpose Institute
We’re on a mission to bring ethically produced food to the table.
Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with over 200 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.
We're in business to save our home planet.
Build the best product.
Cause no unnecessary harm,
Use business to protect nature.
Not bound by convention.
Changed to the above in 2019 after 45 year with “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
For 35 years, we've been honoring natural
well-being by nurturing body, soul, and Earth.
To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
To nurture and sustain Mother Earth, the source of natural healing.
To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter® family.
Fun fact — The yellow bird in the Siete Foods logo is a heron. The surname of this family business is Garza, which means heron.
Juntos es mejor!
Boldly build the leading healthy Mexican-American food brand,
Embody a juntos es mejor culture: value humility, foster diversity, love people always.
Operate with a family first, family second, business third attitude.
Positively impact the lives of underserved communities through education, entrepreneurship, and wellness.